1. Introduction
This Cookie Policy explains how Brisk Echo PTY LTD (ABN: 85 940 948 724) ("we," "our," or "us") uses cookies and similar tracking technologies on our website (brisk-echo.com) and related services.
This policy should be read alongside our Privacy Policy and Terms of Service. By continuing to browse and use our website, you agree to our use of cookies in accordance with this policy.
We are committed to being transparent about our data collection practices and providing you with meaningful choices about how your information is used.
2. What Are Cookies
2.1 Definition
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
2.2 How Cookies Work
When you visit our website, cookies may be placed on your device. These cookies can then be read by our website on subsequent visits. Cookies allow us to recognize your device and remember information about your visit.
2.3 Similar Technologies
In addition to cookies, we may use similar technologies including:
- Web Beacons: Small graphic images used to track user behavior
- Local Storage: Technology that allows websites to store data locally on your device
- Session Storage: Temporary storage that expires when you close your browser
- Pixels: Tiny images used for tracking and analytics
3. Types of Cookies We Use
3.1 Classification by Duration
Session Cookies: These are temporary cookies that are deleted when you close your browser. They help us provide continuity as you navigate through our website.
Persistent Cookies: These remain on your device for a specified period or until you delete them. They remember your preferences and settings for future visits.
3.2 Classification by Source
First-Party Cookies: Set directly by our website and can only be read by our website.
Third-Party Cookies: Set by external services we use, such as analytics providers or advertising platforms.
3.3 Classification by Purpose
We categorize cookies into four main types based on their function:
- Essential Cookies (necessary for website functionality)
- Performance Cookies (analytics and optimization)
- Functional Cookies (enhanced features and personalization)
- Marketing Cookies (advertising and targeted content)
4. How We Use Cookies
4.1 Primary Purposes
We use cookies to:
- Ensure our website functions properly and securely
- Remember your preferences and settings
- Analyze how visitors use our website
- Improve our website performance and user experience
- Provide relevant content and advertisements
- Measure the effectiveness of our marketing campaigns
4.2 User Experience Enhancement
Cookies help us provide you with a better experience by:
- Remembering your language and location preferences
- Keeping you logged in during your session
- Storing items in your shopping cart or form data
- Customizing content based on your interests
- Providing social media integration
5. Essential Cookies
5.1 Purpose
Essential cookies are necessary for our website to function properly. Without these cookies, some parts of our website would not work. These cookies do not store any personally identifiable information.
5.2 Essential Cookies We Use
Session Management
- PHPSESSID: Maintains your session across pages (expires when browser closes)
- csrf_token: Protects against cross-site request forgery attacks (expires when browser closes)
Security
- __Secure-session: Ensures secure connection for sensitive operations (1 day)
- auth_token: Authentication token for logged-in users (30 days)
Cookie Consent
- cookie_consent: Remembers your cookie preferences (1 year)
- cookie_settings: Stores your detailed cookie settings (1 year)
5.3 Legal Basis
Essential cookies are set based on our legitimate interest in providing you with a functional website. These cookies are necessary for the performance of our contract with you and cannot be disabled.
7. Functional Cookies
7.1 Purpose
Functional cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
7.2 Functional Cookies We Use
User Preferences
- language_preference: Stores your language choice (1 year)
- theme_setting: Remembers your display preferences (6 months)
- accessibility_options: Stores accessibility settings (1 year)
Content Personalization
- course_interests: Remembers your service preferences (3 months)
- location_data: Stores your location for relevant content (6 months)
- user_profile: Maintains profile settings (1 year)
Social Media Integration
- social_login: Enables social media login features (30 days)
- share_preferences: Remembers sharing settings (3 months)
7.3 Impact of Disabling
If you disable functional cookies, some features may not work properly, including:
- Personalized content recommendations
- Saved preferences and settings
- Social media integration features
- Enhanced accessibility options
8. Marketing Cookies
8.1 Purpose
Marketing cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.
8.2 Marketing Cookies We Use
Advertising Platforms
- Google Ads: Various cookies for ad targeting and measurement (up to 2 years)
- Facebook Pixel: Tracks conversions and enables retargeting (90 days)
- LinkedIn Insight: Professional advertising targeting (1 year)
Email Marketing
- email_campaign: Tracks email campaign effectiveness (6 months)
- newsletter_tracking: Measures newsletter engagement (3 months)
Retargeting
- retargeting_pixel: Enables remarketing campaigns (6 months)
- conversion_tracking: Measures conversion events (1 year)
8.3 Data Sharing
Marketing cookies may share information with:
- Advertising networks and platforms
- Social media companies
- Email marketing service providers
- Analytics and measurement partners
8.4 Opt-Out Options
You can opt out of marketing cookies through:
- Our cookie preference center
- Industry opt-out tools (e.g., Digital Advertising Alliance)
- Platform-specific settings (Google, Facebook, etc.)
- Browser settings and extensions
9. Third-Party Cookies
9.1 Third-Party Services
We work with various third-party services that may set cookies on our website:
Google Services
- Google Analytics: Website analytics and reporting
- Google Ads: Advertising and conversion tracking
- Google Fonts: Web font delivery
- YouTube: Video content embedding
Social Media Platforms
- Facebook: Social login and advertising pixel
- LinkedIn: Professional networking integration
- Twitter: Social sharing and engagement tracking
Communication Tools
- Mailchimp: Email marketing and automation
- Zendesk: Customer support chat system
- Calendly: Appointment scheduling integration
9.2 Third-Party Privacy Policies
Third-party services have their own privacy policies and cookie practices. We recommend reviewing:
9.3 Control Over Third-Party Cookies
You can control third-party cookies through:
- Our cookie consent management system
- Browser settings and privacy controls
- Third-party opt-out mechanisms
- Industry-wide preference tools
10. Managing Your Cookie Preferences
10.1 Cookie Consent Center
We provide a comprehensive cookie consent center that allows you to:
- View all cookie categories and their purposes
- Enable or disable specific cookie types
- See detailed information about each cookie
- Update your preferences at any time
- Download a record of your consent choices
10.2 Granular Controls
You can choose from three main options:
- Accept All: Allow all cookies for the best experience
- Necessary Only: Only essential cookies for basic functionality
- Custom Settings: Select specific cookie categories
10.3 Updating Preferences
To change your cookie preferences at any time:
- Scroll to the bottom of any page and click "Cookie Settings"
- Adjust your preferences in the cookie center
- Click "Save Preferences" to apply changes
- Refresh the page for changes to take effect
11. Browser Cookie Settings
11.1 Browser Controls
All modern browsers allow you to control cookies through their settings. Here's how to manage cookies in popular browsers:
Google Chrome
- Click the three dots menu → Settings
- Navigate to Privacy and Security → Cookies and other site data
- Choose your preferred cookie setting
- Manage exceptions for specific sites
Mozilla Firefox
- Click the menu button → Settings
- Select Privacy & Security
- Choose Standard, Strict, or Custom protection
- Manage Data to view and delete cookies
Safari
- Safari menu → Preferences
- Click the Privacy tab
- Choose how to handle cookies
- Manage Website Data to view stored cookies
Microsoft Edge
- Click the three dots menu → Settings
- Navigate to Cookies and site permissions
- Manage and delete cookies
- Set permissions for specific sites
11.2 Incognito/Private Browsing
Using private or incognito browsing mode will:
- Prevent most cookies from being stored permanently
- Delete session cookies when you close the browser
- Provide enhanced privacy protection
- May limit website functionality
12. Mobile Device Settings
12.1 Mobile Browsers
Mobile browsers offer similar cookie controls to desktop versions. Access privacy settings through the browser's menu or settings option.
12.2 Mobile Apps
While our website may not use mobile apps, similar tracking technologies exist in mobile applications:
- Mobile App Tracking: Similar to cookies but for mobile apps
- Device IDs: Unique identifiers for advertising
- SDK Data: Information collected by third-party software
12.3 Device-Level Controls
Both iOS and Android offer device-level privacy controls:
- iOS: Settings → Privacy & Security → Tracking
- Android: Settings → Privacy → Ads
13. Consent and Legal Basis
13.1 Consent Requirements
Under Australian Privacy Act and GDPR (where applicable), we obtain your consent for non-essential cookies. Your consent is:
- Freely Given: You have a genuine choice
- Specific: Relates to specific cookie purposes
- Informed: Based on clear information
- Unambiguous: Clearly indicates your agreement
- Withdrawable: You can change your mind anytime
13.2 Legal Basis for Processing
We process cookies based on:
- Consent: For marketing and optional functional cookies
- Legitimate Interest: For essential and some performance cookies
- Contract Performance: For cookies necessary to provide our services
13.3 Record Keeping
We maintain records of your consent including:
- What you consented to
- When you gave consent
- How consent was obtained
- Any changes to your preferences
14. Policy Updates
14.1 When We Update
We may update this Cookie Policy when:
- We add new cookies or tracking technologies
- We change how we use existing cookies
- Legal requirements change
- We improve our privacy practices
14.2 Notification of Changes
When we make material changes, we will:
- Update the "Last updated" date on this policy
- Display a prominent notice on our website
- Email registered users about significant changes
- Request renewed consent where required
14.3 Previous Versions
We maintain archives of previous versions of this policy. You can request access to earlier versions by contacting us.